Keyword Research and Planning for SEO
Abbas Kapasi
1 module
English
Lifetime access
Master the art of finding the right keywords
Overview
This mini-course shows you a simple, step-by-step way to find the right keywords for your website. We’ll start with your ideas, check them in a keyword tool (like SEMrush), understand what people are really searching for, pick easy long-tail wins, check how tough each keyword is, and see what competitors are doing.
In about 90 Mins, you’ll finish with a clean, ready-to-use keyword list and a short action plan.
How it helps:
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Get the right visitors, not random clicks
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Plan content faster, with less guesswork
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Pick keywords you can actually rank for
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Write with confidence and grow steady traffic
Key Highlights
90-minute, step-by-step process
Understand search intent the simple way
Spot competitor gaps you can win
End with a clean, prioritized keyword list
What you will learn
Understanding Keyword Intent
Know if people want to learn or buy, so you make the right page.
Keyword Patterns
Understand the common search patterns to predict and explore more opportunities.
Competitor Gap Analysis
Find keywords competitors rank for that you don’t, and pick quick wins.
Keyword Difficulty
Check KD and the first page results to avoid hard-to-rank terms.
Keyword Clustering
Group similar keywords into topics to plan content and avoid overlap.
Selecting the Right Keywords
Prioritise low-competition, high-value terms that fit your goals.
Modules
Keyword Research and Planning
9 attachments • 1 hrs
Keyword Brainstorming
Using Keyword Research Tool - Semrush
Understanding Keyword Intent
Types of Keywords
Importance of Longtail keywords
Keyword Patterns
Keyword Difficulty
Competitor Keyword Research
Finalizing the keywords
FAQs
How can I enrol in a course?
Enrolling in a course is simple! Just browse through our website, select the course you're interested in, and click on the "Enrol Now" button. Follow the prompts to complete the enrolment process, and you'll gain immediate access to the course materials.
Can I access the course materials on any device?
Yes, our platform is designed to be accessible on various devices, including computers, laptops, tablets, and smartphones. You can access the course materials anytime, anywhere, as long as you have an internet connection.
How can I access the course materials?
Once you enrol in a course, you will gain access to a dedicated online learning platform. All course materials, including video lessons, lecture notes, and supplementary resources, can be accessed conveniently through the platform at any time.
Can I interact with the instructor during the course?
Absolutely! we are committed to providing an engaging and interactive learning experience. You will have opportunities to interact with them through our community. Take full advantage to enhance your understanding and gain insights directly from the expert.
About the creator
Abbas Kapasi
I started my career as a developer in 2012 and am now a digital marketer by profession.
I had a very good sense of understanding business and how marketing works.
This sense has helped me to understand the needs of business, consumer psychology and entrepreneurs' pain related to the growth of their company.
It's not that I have never failed in marketing, it's a part of a learning process. But failures have never STOPPED me from experimenting and trying new things.
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